AI Insights · Timothy · December 2020
Q4 2020 Performance of Top Self-therapy & Journaling iOS Apps in the UK
An analysis of the top five self-therapy and journaling iOS applications in the United Kingdom during the fourth quarter of 2020 reveals significant user engagement and download trends. Data courtesy of Sensor Tower provides detailed insights into the apps' quarterly performance.
As the year 2020 wrapped up, users in the United Kingdom turned to self-therapy and journaling apps on the iOS platform to navigate through challenging times. Sensor Tower's data offers a glimpse into the performance of the top applications in this category during the fourth quarter.
Breeze: Mental Health showed a robust upward trend, with downloads peaking at 18K in the last week of December, a substantial increase from 5K at the start of the quarter. Weekly active users followed a similar trajectory, soaring to 32K from 11K in the same period.
Flora - Green Focus, while not experiencing the same scale of growth as Breeze, maintained a steady presence with downloads touching 3K and active users at 7K by the end of December. The app saw its highest active user count of 9K in late October.
Fabulous: Daily Habit Tracker demonstrated a consistent performance. The app's downloads saw a significant jump to 6.7K in the final week of December from 2.8K in late September. Weekly active users also increased, concluding the quarter at around 24K.
Daylio Journal - Daily Diary had a strong Q4 with weekly active users hitting a high of 58K in the last week of December, up from 54K at the start of the quarter. Downloads in the final week reached 4.7K, marking noticeable growth from the quarter's outset.
Lastly, I am - Daily Affirmations saw its downloads more than triple to 6.3K in the final week of December compared to the start of the quarter. Active users also increased significantly, ending at 12K from an initial 6.5K.
For more detailed insights and analysis, Sensor Tower's full suite of tools is available to explore these trends further.
